An advertisement that features Bollywood actor Ranveer Singh and adult film actor Johnny Sins has caused a commotion online. The ad for Bold Care, a men’s health brand, mimics a typical Indian daily soap with a family quarrel. In the commercial, the duo are shown as siblings caught up in some family drama. Johnny Sins wears a blue kurta and gold jacket, while the Bollywood star wears a maroon kurta with long hair.
The advertisement commences with Ranveer Singh questioning Johnny Sins’ wife about her decision to leave their house. After that, much drama takes place among family members. But in the end, the slow-motion drama comes to a happy ending with the help of a capsule that enhances men’s sexual health.
Since being surfaced online, the ad has created a buzz online. X users were surprised to see the crossover between Ranveer Singh and Johnny Sins.
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“BRO WHAT IN THE WORLD JOHNNY SINS DOING IN INDIAN COMMERCIAL WITH RANVEER SINGH,” wrote one user. “I imagined Ranveer Singh in the daily soap of Ekta Kapoor But Johnny Sins Was Never In My Wildest Dream Another Level Advertising,” commented another.
“World was prepared for #Deadpool3 trailer… JOHNNY SINS in INDIAN COMMERCIAL with RANVEER SINGH came out of syllabus,” expressed a third. “At first I thought Deepfake hai but Ranveer Singh is Ranveer Singh!!!!” added a fourth user.
Many also praised Ranveer Singh for promoting men’s sexual health. “Hahahahahaha… this is a brilliant way to use a celebrity in an ad. Not only does not use Ranveer Singh (and Johnny Sins – ‘Google’ him!) in a totally unexpected (and hilarious) way using the much-derided Indian TV series trope, but it also makes the product category far more accessible to a wider set of people beyond it being used in hushed tones!” wrote one.
“So good to see one of my all time favourite sexual icons….and also Johny Sins,” said another.
However, some users expressed disappointment with the commercial. “Wth was this and why did I watch this clip???? Johnny Sins doing a desi commercial with Ranveer Singh?” commented one user. “wtf did I just see,” said another.
The ad mocks Saas-bahu serials with their exaggerated scenes and dramatic background music. It shows Singh and Sins as brothers who are in the old family-style ‘kalesh’.
The ad commences with the actor portraying Sins’ wife leaving her husband’s house and Singh trying to persuade her to stay. “Kya tum yahan pe khush nahi ho?” asks Singh, to which she replies, “Jeth ji, inki daali pe kabhi phool nahi khilta,” implying problems in the conjugal bed.
After some dramatic dialogues, a ton of euphemisms, and a ridiculous stunt, the wife is persuaded to stay back.
The ad ends with a note from Bold Care highlighting the rampant issue of sexual health problems among men.
Since it was a cameo that no one saw coming, the internet is in disbelief. The comment section is rife with innuendoes and jokes from celebrity handles. “So good to see one of my all time favourite sexual icons….and also Johny Sins,” wrote Tanmay Bhat.
“I really got invested in the storyyy,” wrote Yashraj Mukhate.
“Baba u are bold and beautiful for doing this…,” said Arjun Kapoor.
“What a cool yet important ad campaign, only RS could pull this off on a subject that is still considered taboo?,” said another comment.
“Awareness failane ka tarika thoda casual hai ??,” wrote another.
“With this campaign, Bold Care wants to normalize the conversation around men’s sexual health. This refreshing approach by Bold Care aims to change how society discusses men’s sexual health issues and highlight that these issues are very common but at the same time, very easy to solve,” said the company.
Singh, who has joined them as a co-founder and has been working behind the scenes for more than a year.
The campaign also stars famous internet personality Johnny Sins – featuring in his first ever ad for an Indian brand. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It Skilfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution. by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CRED ad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.
Rajat Jadhav, Co-Founder of Bold Care, commented on the campaign’s innovative approach by saying: “With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions.” adds Jadhav.
Ranveer Singh, Co-Founder of Bold Care, shares: “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”
– – – Frequently asked questions
1. bold care ad cast
Ranveer Singh, Johnny Sins
2. bold care ad actress name
Unknown
3. What is bold care ad?
The Indian TV serial drama in the Bold Care ad revolving around men’s sexual health was a hit with netizens. The commercial is based on an Indian family as presented in daily soaps. The advertisement also involves joint family drama and the most common saas-bahu quarrel.
