Cosmetics brand Swiss Beauty has diversified its product selection and launched what it describes as India’s first holographic eyeliner range to engage with Gen Z shoppers during the winter festive season.
“Experience the magic of our newest Holographic Eyeliner,” announced Swiss Beauty on Facebook. “Multi-chrome shades that add depth and dimension to your eyes, making every look pop! Express your style with six mesmerizing shades that let you explore endless eye makeup possibilities. Stay smudge-proof and waterproof all day long, flaunting vibrant, long-lasting colours that stand out without a hassle.”
The eyeliners come with a price tag of Rs 499 and aim to provide a high-quality product at an affordable price. The eyeliners have a highly pigmented formula with a color changing effect that shows two hues at once, according to the Indian Retailer Bureau.
The range has been launched with six color options: Northern Lights, Stardust, Meteor, Milky Way, Nebula, and Coloured Earth. The product’s formula is designed to be long-lasting, and it is both paraben-free and vegan.
Swiss Beauty’s headquarters are located in Gurgaon and it sells through its direct to customer e-commerce store and multiple multi-brand platforms, as per its Facebook page. Recently, the business has partnered with Bollywood celebrity Tapsee Pannu, who has appeared in its latest brand campaigns.
