Nikon, the popular camera manufacturer, has announced that it will acquire RED, the company responsible for some of the most revolutionary digital cinema cameras on the market. With this move, RED will now be under Nikon’s wing, becoming a fully-owned subsidiary. Some of the popular Hollywood movies such as Guardians of Galaxy, Renfield, and Queen’s Gambit were shot using RED cameras.
“Nikon announces its entry into an agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly-owned subsidiary of Nikon, pursuant to a Membership Interest Purchase Agreement with James Jannard, its founder, and Jarred Land, its current President, subject to the satisfaction of certain closing conditions thereunder,” the company blog said.
They have launched some popular cameras, such as the original RED ONE 4K and the super advanced V-RAPTOR [X] with its unique RAW compression technology. These cameras have not only won awards, including an Academy Award, but they have also become the go-to choice for Hollywood bigshots. The RED cameras are loved for their innovation and top-notch image quality . They are tailored for serious filmmaking and video production.
So, why did Nikon decide to buy RED? Well, it seems like a match made in heaven. Both companies are all about giving customers the best experience possible. Nikon is recognized for its superior product development, reliability, and image processing abilities, while RED possesses significant expertise in cinema cameras. They are especially known for their killer image compression tech and color science. By coming together, they hope to develop new products for the professional digital cinema market.
This move isn’t just about merging expertise, though. Nikon’s strategy is to tap into the rapidly growing professional digital cinema camera market, as stated in the blog. With RED’s street cred and Nikon’s global network, they aim to dominate the scene and keep pushing the envelope in film and video production.
“Nikon will leverage this acquisition to expand the fast-growing professional digital cinema camera market, building on both companies’ business foundations and networks, promising an exciting future of product development that will continue to push the boundaries of what is possible in film and video production,” Nikon blog read.
Nikon’s acquisition of RED is a daring move to expand their digital cinema presence, utilizing their reputation and expertise. And for RED, it’s a chance to expand their wings even further with the backing of Nikon’s resources and worldwide reach.
All in all, this deal sets the stage for an exciting collaboration between two heavyweights in the industry. Together, they are set to drive forward innovation in digital cinema technology, promising even more mind-blowing experiences for filmmakers and video creators around the globe.
Red cameras have been selected by leading cinematographers such as Erik Messerschmidt, who used Red for his Oscar-winning work on David Fincher’s Mank, and most recently, ‘The Killer’.
Noted cinematographers that have used Red cameras include Robert Richardson, who used the cameras on “Emancipation;” Cesar Charlone, on “The Two Popes;” and Jeff Cronenweth, on “The Social Network,” which was Academy Award nominated in cinematography.
Recent projects lensed with Red cameras include ‘Griselda’, ‘Rebel Moon’, and upcoming ‘Horizon: An American Saga’.
The design for the first Red One 4K camera was unveiled around 2007 and the camera body initially sold for a significantly lower price than other cinematography cameras at the time; as a result the company gained an almost cult-like following of indie filmmakers. In its later years, the range developed and expanded to include its V-Raptor camera system with an 8K sensor, which is recommended for 8K large format or 6K Super 35m use.
Red — headquartered in Foothill Ranch, Calif. and with roughly 220 employees, is led by President Jarred Land. It was founded by Oakley’s Jim Jannard.
