Manforce Condoms, a popular condom brand from Mankind Pharma, introduced an April Fool’s Day campaign that included a fake product named Realgasm Condoms. These condoms were advertised as being able to detect orgasms in women by changing their color. The campaign, created by Grapes, portrayed a scenario where a man caught his girlfriend faking an orgasm using these condoms.
The video campaign was designed to spark curiosity and generate responses from the audience, which could range from confusion to disbelief and excitement. Ultimately, it was revealed that the whole thing was a prank to draw attention to the issue of fake orgasms in women. Joy Chatterjee, from Mankind Pharma, emphasized that the brand is known for its innovative campaigns that focus on enhancing intimacy between couples while prioritizing safety. By addressing the taboo topic of fake orgasms, the campaign sought to encourage open conversations about this common issue in relationships.
Shradha Agarwal, the Co-founder and CEO of Grapes, expressed that working on this April Fool’s Day video was a fun experience. The goal was to come up with a fresh idea that would engage the audience and initiate conversations around the topic of fake orgasms. The campaign incorporated elements of excitement, quirkiness, and fun to grab the audience’s attention and break the stigma associated with fake orgasms.
Through this campaign, Manforce Condoms aimed to challenge societal norms and encourage more open discussions about sexuality and intimacy. By using humor and creativity, the brand hoped to foster a more understanding and accepting attitude towards issues like fake orgasms. Overall, the campaign was successful in creating buzz and sparking conversations about an often neglected topic in relationships.
Manforce Condoms add an unexpected twist to the intimacy this April Fool’s Day with ‘colour changing condoms’.
